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“Unganisha Jamii”: Community Radios Empower Kenya’s Youth to Unify Communities and Build Peace Online

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This article was originally published by the UNESCO Regional Office for Eastern Africa.

Ruben FM

A conversation with Ruben FM, a community radio in the Mukuru informal settlement in Nairobi, Kenya, on how community radios are engaging young people to build peaceful online spaces.

In the heart of Mukuru kwa Ruben Slums, an informal settlement in the lower Eastlands area of Nairobi, three young men are making music in the studio. A music video plays on the laptop adjacent them, featuring a man dancing and singing an energetic, gliding beat.

“They’re making music for the 1PM Youth Empowerment Programme slot,” explains Thomas Ochieng, Ruben FMs’ Station Manager, who is taking us on a walk around the community radio’s workspace. The slot gives Mukuru’s youth a platform to showcase their talents to the community.

Over in the next room, John and Bosco — hosts of the evening youth show — are mic-ed up and getting ready to go on air, pausing just to say hello and smile widely for our camera. Reggae music plays jovially in the background, a favourite among Mukuru’s youth. Thomas informs us that evenings are especially filled with reggae tunes. The genre draws young listeners to the programme, which engages youth on a variety of complex issues that they experience in the community.

Mukuru is an informal settlement that is home to about 600,000 people. The atmosphere in Mukuru characteristic by hustle and bustle synonymous with such settlements: lively chatter, playful children, smoking food stalls and other local industries. We are here to learn more about Ruben FM, Mukuru’s community radio station, and their involvement in a campaign ‘Peace on Air’ under UNESCO’s Social Media 4 Peace project, funded by the EU.

Radio Domus Surrounding Community

‘If you ask the community around here, they will tell you Ruben FM is a radio station owned by the Mukuru community,’ begins Thomas. Involving the community in the running of the radio station fosters a sense of ownership among its residents and allows Thomas and his crew to continue designing programmes that cater to the community’s needs and concerns. This symbiotic relationship has earned Ruben FM a place of trust among the community, whose residents frequently call in to report issues and share vital information, allowing it to serve as a key mediator and a tool positive change in Mukuru.

However, this was not always the case. When Ruben FM was set up in 2016, Mukuru was emerging from a period of heightened insecurity. Being one among the most densely populated informal settlements in Nairobi, Mukuru residents face challenges accessing basic necessities. Young children and teenagers frequently work to help their parents to supplement their family livelihoods. Some depend on menial jobs, and sometimes turn to anti-social activities to survive.

Back then, a needs assessment by the Ruben Center found that youth were the most frequent perpetrators and victims of insecurity. Cases of robbery with violence, mob justice, police brutality and killings were prevalent and necessitated innovative interventions to reinstate peaceful coexistence in the area.

“Since then, the radio has focused on youth-centered programs to empower young people in the community. It has really worked wonders for us,” Thomas adds.

The spirit of ‘Odhis Odhat’

Thomas is affectionately known as ‘Odhis Odhat’ by the people of Mukuru. “It’s like ‘Or this, Or that’, someone who is always doing something here or there,” he laughs, when we ask him to tell us more about his story. The name is a recognition of the endless energy and versatility with which he serves the Mukuru community.

Thomas Ochieng

Social Media for Peace Project

UNESCO’s Social Media 4 Peace programme, is an EU-funded project that aims to address the spread of hate speech and mis/disinformation online. The community radio project. Through this project the Association of Kenya Community Media Operators (AKCMO), supported Ruben FM among other radio stations to participate in a national campaign known as “#AmaniOnline” (#PeaceOnline). This is a joint initiative by UNESCO and AKCMO to build the resilience of local communities to online harmful content by leveraging the power and networks of community-owned media—especially for frequently underserved populations in rural and informal settlements.

John and Bosco, hosts of the evening youth show at Ruben FM.

With the growth of internet access in urban informal settlements in the country, Mukuru residents and especially the youth have access to information more freely and readily at their fingertips. However, it also renders the community more vulnerable to the effects of hateful content in information ecosystem, including hate speech-incited physical violence and especially when in the hands of unsuspecting youths.

“The people of Mukuru are always seeking opportunities to improve their lives,” explains Thomas. “While this is mostly positive, it can sometimes lead to negative engagements with others, especially if the well-being of one group is pitted against another.”

“We need to equip individuals with the mindsets and tools to not only benefit themselves but also to uplift their communities.” Thomas Ochieng, Station Manager, Ruben FM

Changing Attitudes

To what extent has a community radio like Ruben FM contributed to peace in Mukuru since 2016? “When we established the station a year before the 2017 general elections in Kenya, our foremost goal was to ensure that no election violence would be witnessed in Mukuru,” recalls Thomas. To achieve this, Ruben FM staff undertook a series of offline activities in and with the community to sensitise them on the importance of maintaining peace especially during elections. Local authorities, youth representatives, community leaders and ordinary residents played equally important roles in maintaining Mukuru’s peace, even as other parts of the country were affected by election-related violence and chaos in 2017.

‘Building peace is not a one-off activity in a community. You need to have continuous engagement,’ Thomas asserts. During the evening shows, the radio continues to run a programme focused on peace to ensure that they sustain the conversation on peace both online and offline.

The sky has turned into a pale dusky blue by the time we conclude our conversation. Thomas takes us outside to walk the Ruben Center compound, which also houses a community hall, urban garden and health center. Inside the hall, a group of young people are engaged in a Zumba session, moving energetically to the music.

Peeking into these rooms as we wind up our short tour, we witness the co-creative spirit which fuels Mukuru’s community radio. Ruben FM’s slogan ‘unganisha jamii’ (unify the community) presents a model of peacebuilding that acknowledges the everyday importance of community media as the “glue” and propagator of a community’s values and aspirations. It is a model that gives young people a stake in their community and empowers them to contribute their energies to preserve, protect and promote its peace and well-being, both online and offline.

Funded by the EU, UNESCOs ‘Social Media 4 Peace’ project seeks to strengthen the resilience of civil society to potentially harmful content spread online, while protecting freedom of expression and contributing to the promotion of peace through digital technologies. In Kenya, UNESCO works with a variety of networks and partners from regulators to community media to transform the digital ecosystem into one that is safe and empowering for all. 

“Mtaani means Community’”: Building Peace through Community Radios in Kenya

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This article was originally published by the UNESCO Regional Office for Eastern Africa.

Community radio stations are making waves in Kenya, where the EU-funded UNESCO Social Media 4 Peace project is working with communities to foster peaceful online spaces.

Kelvin Nyangweso’s day starts at 5.30AM every morning when he makes his daily commute to Dagoretti, a suburban area Southwest of Nairobi where he grew up, and where he now runs a community radio station, Mtaani Radio.

Like 150,000 other Dagorettian morning listeners, he begins his day with Amka Na Mtaa (‘Wake Up with Mtaa’), the stations’ morning show that runs from 5.00AM. The familiar sounds accompany him on the way to work—the recorded gospel, the morning news, the voice of Kamadi (his colleague and morning talk show host)—and help him ensure that things are already up and running at Mtaani.

By 7.00AM, Kelvin is in the studio, and the day begins in full swing. It is taking a slightly different course today, as Kelvin welcomes us into his office to speak about UNESCO’s Social Media 4 Peace Project, funded by the European Union, and how community radios in Kenya are crafting educational programmes in local languages to strengthen community resilience to dis/misinformation and hate speech online.

In addition to being the founder and station manager of Mtaani Radio, Kelvin is also the Chairperson and founder of the Association of Kenyan Community Media Operators (AKCMO).

Radio’s Role in the Community

Mtaani Radio was established in 2014 to address what Kelvin saw as a gap between his community in Dagoretti, the rest of country and the world.

“Documentaries were being made about the slums in Dagoretti, but instead of screening them to the community members whose stories it presumed to tell, they were only showed outside of Kenya,” recalls Kelvin. “So we thought: how can we come up with a radio station that will serve as the voice of the people, by the people?”

Community radios differ from commercial radios in their ownership, programming and reach. It is owned by the local community, co-created with the community, and its range is typically limited to a small geographical area where the community resides.

“Mtaani means community,” Kelvin explains, “because it originated from the community”. The radio’s core programmes are designed and decided upon together with Dagoretti’s community members. Kelvin’s team surveys the neighbourhood to seek feedback on topics that are of interest to the community. Hot-button issues typically include health, education, drug abuse, youth unemployment and teenage pregnancy.

This feedback is then used to curate content that provides solutions for issues frequently faced by low-income neighborhoods, typically by leveraging on the skills and wisdom of community members themselves. Key community leaders are regularly brought on air to provide advice or open conversations with listeners.

One such listener-turned-host is Sharon Mbilika, a Machakos-native who has lived in Dagoretti for 13 years. “She used to call in very often, so we invited her to come on board,” explains Kamadi Amata, Mtaani’s editor. In addition to regular house visits and health check-ups in the community, Sharon usually gives radio health talks on Thursdays, covering topics from youth drug abuse to early pregnancies.

“I can see how I’m able to change people’s lives and give them self-esteem and courage, especially around scary topics like early pregnancies or testing for HIV,” she explains. “They are no longer fearful, but have hope.”

As a professional counselor, Sharon has also helped to mediate conflicts between couples and provides advice to women and girls on gender-specific issues.

“Everything about Mtaani Radio is good,” she adds, “more and more people are getting useful information from the radio, and the presenters work hard to make sure everyone in our community is well.”

Online to On Air: Community Radios in the Fight Against Online Harmful Content

Since 2014 but more so in recent years, Mtaani Radio has noticed an uptick in concern among Dagoretti’s residents regarding “unverified” rumours which have the potential to cause harm within their community. Although misinformation, disinformation and hate speech have always existed in Kenya, which has historically struggled with hate-speech incited electoral violence, the advent of digital platforms has accentuated the volume, velocity and virality of their spread.

During Kenya’s 2013 and 2017 elections, Kelvin witnessed how online hate speech, disinformation and divisive identity politics led to offline violence, especially in urban informal settlements. While Dagoretti remained relatively peaceful during these periods of tension, other areas were not so lucky.

To address these threats, Mtaani Radio also runs a fact-checking desk to verify potentially false rumors circulating in the community. Listeners can call in to report a piece of information for the radio team to fact-check. Mtaani then updates its findings—confirming or dispelling the information—on air and via its online social media platforms.

Behind the Scenes: Newsroom of Mtaani Radio

Communal peace is especially crucial in a highly cosmopolitan community like Dagoretti. While it was formally largely inhabited by the Masai and Kikuyu tribes, the area’s population grew and diversified when refugees from Rwanda, Sierra Leone, and the Democratic Republic of Congo among others moved into Nairobi’s suburbs following UN and government refugee settlement schemes throughout the 2000s. According to Kelvin, Dagoretti’s relative peace after the 2007 election-related ethnic violence also drew new settlers, and the population expanded from 250,000 to nearly half a million within six years.

Such a diverse make-up is part of the community’s strength, but it also produces the risk of communal tensions. Bad actors may leverage on identity politics to seed suspicion and discontent between groups.

“Mtaani Radio works with security agencies and community leaders to disseminate truthful information and maintain peace within the communities,” Kelvin describes, “but faced with the volume and growth on online disinformation and hate speech, we have to empower community members to fact-check and spread truthful narratives themselves too.”

UNESCO’s Social Media 4 Peace Project in Kenya

Against this backdrop and recognising the power of community radios to build peace in local communities, UNESCO partnered with the AKCMO on a one-month radio talk show series and social media campaign to raise awareness about the harms of mis/disinformation and hate speech online.

The project, “#AmaniOnline” (Peace Online), aims to empower local communities to recognise and refrain from disseminating harmful content online. It is a joint pilot initiative between UNESCO and Kenya’s community radios to innovate impactful ways to empower individual citizens—especially those from underserved communities—to protect themselves and build a peaceful digital space that fosters freedom of expression and access to information online.

#AmaniOnline Poster

What distinguishes the campaign from previous programmes is its emphasis on delivering content to communities in their local language in a context-sensitive manner. Through AKCMO, community radio stations came together to brainstorm and disseminate catchy and easily understandable messages and graphics through social media. Talk shows about the challenges of hate speech and mis/disinformation online were hosted between Commissioners from the National Commission for Integration and Cohesion (NCIC) and Representatives from the National Council for Persons with Disabilities (NCPWD) by community radios across Kenya.

In addition to mainstreaming inclusivity, the conversations were broadcasted in a variety of languages spoken widely by local communities, such as Masai by Radio Domus, Swahili by Ruben FM and Mtaani Radio, as well as Dholuo by Jowi FM and Dada Radio in Western Kenya.

Today, Kelvin continues to lead the campaign as the Chairperson of AKCMO and a member of the National Coalition on Freedom of Expression and Content Moderation in Kenya (FECoMo), a body established under the Social Media 4 Peace project, which brings together various national stakeholders to innovate locally-contextualized solutions to address online harmful content.

Boys playing outside Mtaani Radio

At the end of our conversation, he limps out of the door as he ushers us from his office, nursing a sprained ankle. It is an unfortunate outcome of a tournament he had been organizing for the youth in the community over the weekend. “It was just a collision with an opponent,” Kelvin recalls, still laughing. Work with the radio must carry on.

Outside, we find a group of boys on the basketball court playing football in Mtaani’s complex, which houses other public services and civil society organisations, including a children’s department, medical dispensary, international rescue center for refugees, a social hall, a small school, and an artisanal shop where locals can sell their works at fair trade prices. It is a vibrant and cozy space that reflects a wider ecosystem that the community radio is embedded in, and which it works with to foster peace and resilience in Dagoretti.

“Community radios have played a very big role in ensuring communities stay at peace, especially during difficult moments. They exist in the biggest informal settlements here in Nairobi and Kenya. We mobilize community networks and leaders, create spaces for diverse opinions and conversations to be had about key issues to the community, and share information directly with the community. We work and live in the very communities we serve.” — Kamadi Amata, Editor, Mtaani Radio

Funded by the EU, UNESCOs ‘Social Media 4 Peace’ project seeks to strengthen the resilience of civil society to potentially harmful content spread online, while protecting freedom of expression and contributing to the promotion of peace through digital technologies. In Kenya, UNESCO works with a variety of networks and partners from regulators to community media to transform the digital ecosystem into one that is safe and empowering for all.

Ushahidi joins FECoMo

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The National Coalition on Freedom of Expression and Content Moderation (FECoMo) in Kenya is delighted to welcome Ushahidi to the Coalition.

Founded in 2008, Ushahidi, a global not-for-profit technology company headquartered in Kenya, is dedicated to answering the questions: “What’s happening on the ground? How do we reach people at scale, and how do we give them a voice?” With a vision of empowering communities to thrive through access to data and technology, Ushahidi is committed to empowering people through citizen-generated data to develop solutions that strengthen their communities. The organization provides integrated technology tools and services to rapidly gather, analyze, and mobilize communities for good. These globally scalable tools can be adapted to diverse contexts and regions, ensuring a holistic approach to information gathering.

With a track record of impactful initiatives in good governance, humanitarian relief, human rights protection and climate action, among other emerging topics, Ushahidi has consistently demonstrated the positive outcomes of citizen engagement and data-driven action. It also provides ongoing support and guidance, fostering a collaborative environment for meaningful impact.

In line with the commitment to promoting transparency, accountability, and inclusivity in the digital space, Ushahidi brings its expertise, resources, and collaborative spirit to the Coalition. FECoMo looks forward to partnership Ushahidi to advance the Coalition’s mission and collaborate with fellow members to create a safer and more open digital environment in Kenya.

Welcome Ushahidi!

Tanda Community Network joins FECoMo

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The National Coalition on Freedom of Expression and Content Moderation in Kenya welcomes Tanda Community Network (Tandanet) as its newest member.

Tandanet is a community-centered connectivity organisation that employs participatory and “learn by doing” approaches to meet the community’s communication and information needs. Founded in 2015 and based in Kibera, it has since connected Kibera’s community schools, businesses, community hospitals, community media and activist groups to a robust internet infrastructure that continues to grow. Its strategic partnerships with other development partners and extensive work with grassroots communities is a valuable contribution to the Coalition’s mission to build a digital ecosystem that is safe, empowering and inclusive for all, and where freedom of expression is upheld in alignment with international human rights standards.

To effectively bridge the digital divide, Tandanet prioritizes local voices and needs to create a safer and more open digital environment in Kenya. This is achieved by continuously engaging and equipping local underserved communities to understand the opportunities and risks of the digital world. Together with community members, Tandanet co-creates programmes which promote digital literacy, digital rights, digital advocacy, online privacy and security, including workshops that empower individuals to protect themselves and their communities against technology-facilitated violence. It has also supported the design, deployment, operation, and sustainability of 12 community networks operating across various counties in Kenya.

With the inclusion of Tandanet, FECoMo now brings together over 20 organisations across Kenya under the EU-funded UNESCO Social Media 4 Peace project to strengthen cross-sectoral partnerships between national regulators, media associations, tech/internet/social media companies, fact-checkers, peace-building organisations, INGOs, CSOs and academia. In addition to designing innovative strategies and initiatives, the Coalition provides a platform for structured dialogue with big-tech platforms to advance the localization of content moderation and to address hate speech and disinformation, while promoting freedom of expression online in Kenya.

We look forward to more fruitful partnerships. Welcome Tandanet!